One of the best perks of fashion logos is that, if they look good, you can use them as prints on your actual products. Use these tips on your own fashion logo as a pathway to the runway! First we’ll analyze the 10 best fashion logos in the professional sphere, and then we’ll outline some starter tips that anyone can apply. That means designing a fashion logo that speaks to the right people by using the right shapes, colors, and fonts for their intended audience.īut what if you don’t know about logo shapes, colors, fonts, and all those design specifics? In this article, we’ll explain the ins and outs of fashion logo design for beginners to get their feet wet. People use their clothing style to identify themselves, so fashion companies have to find the shoppers with the same sense of style. More than other industries, fashion relies on branding to draw in customers and build a specialized following. People don’t buy bags from Louis Vuitton, they buy Louis Vuitton bags! For high-end apparel and accessories, the name of the brand - usually represented by a recognizable fashion logo - is just as important as the design, the materials, and craftsmanship. Fashion brands don’t just make their products, they are their products.